During the recent decade, superstar companies are the single most important determinant for economic growth in industrialized nations. American and Chinese tech companies are well-known prime examples. But, somewhat surprisingly, Denmark has a cohort of approximately 25 superstar companies - the likes of Novo Nordisk, Lego, Danfoss, Grundfos, etc. Of these, the eight largest superstar companies are over 105 years of age.

All aspects of innovation – product innovation, service innovation, business model innovation, revenue innovation, etc. – tick in here as a secret sauce.