Podcast: From Value Chain to Purpose - LEGO’s Roadmap to Sustainable Transformation

In this episode, Professor Andreas Rasche is joined by Annette Stube, Chief Sustainability Officer at the LEGO Group, for an engaging discussion on how the iconic brand integrates sustainability across its value chain, product design, governance structures, and corporate culture.

Henrik Waitz

Program Director

Introduction

In this episode, Professor Andreas Rasche is joined by Annette Stube, Chief Sustainability Officer at the LEGO Group, for an engaging discussion on how the iconic brand integrates sustainability across its value chain, product design, governance structures, and corporate culture.

This episode dives deep into:

  • Co-developing future-fit materials with startups and academia

  • Structuring sustainability governance across executive levels

  • Embedding purpose via children’s wellbeing, digital safety, and climate education

You can also listen to the full episode on Spotify and Apple Podcast.

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