Start date 11 Nov 2019
Price, excl. VAT. EUR 1,950
Duration 2 days
Language English
Programmes

Digital Health Innovation – A Masterclass for Industry

Masterclass in Digital Health Innovation

Stay competitive

Understand the changing landscape of digital healthcare, find new business opportunities and learn tools for more valuable and robust innovations.

New digital products and solutions are the center of an emerging transformation of health care. Companies entering and competing in this environment need to understand the opportunities and challenges of digital health innovations.

Changes redefine the opportunities and the context for innovations and the way innovations must be developed to become competitive. From this masterclass participants obtain a deeper and more actionable understanding of current challenges and solutions for innovations in digital health. They understand more clearly the role of health platforms in shaping the innovation landscape. They work with innovators who are operating in novel solution spaces such as artificial intelligence or patient support platforms. With help from university and industry experts they learn and practice crucial tools to make their innovations more competitive.

 

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Key benefits

After the masterclass you will be able to:

  • Direct your innovation efforts more effectively in the changing landscape of digital healthcare.
  • Analyse, compare the way platforms in digital health shape and affect the innovation agenda of their
    ecosystems.
  • Better understand the changing context defined by these platforms for third party innovating firms, their
    options and their need for an innovation strategy.
  • Unpack the conditions for start-ups and novel solutions in Danish Digital Health. See the differentiating
    factors between success and failure for entrepreneurs in digital health.
  • Understand the strategy and processes of digital innovation in large pharma and medtech firms, and their
    success in creating digital connectivity though multiple alliances
  • See the ways large healthcare firms undertake global scouting and sourcing of emerging technologies and
    solutions
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Course Content

The course content focus on five broad topics:

  • New technologies and business strategies are opening new arenas for digital health. One example are the patient support platforms introduced by pharmaceutical firms. We identify their challenges of securing patient involvement and retention and examine platform design solutions that have been successful. Another example is artificial intelligence (AI). Innovating companies often meet challenges in implementation, in finding user acceptance and in designing appropriate business models for AI solutions. We examine a case by bringing to the classroom both the innovating AIcompany and the user organisation.
  • How do platforms shape competition in digital health? We take a closer look at the cloudbased HealthSuite Digital Platform introduced by Phillips. We also study platforms designed for hospital management in developing economies, as examples of the way Danish companies can innovate their way into emerging markets.
  • Public policy, procurement and regulation shape important parts of the innovation landscape in digital health. We examine the implications of these policies on digital health innovation in the Danish case, including firms directly involved in innovations responding to the strategy. We zoom in on the factors affecting success or failure in digital health innovation.
  • Large pharma and medtech companies play a critical role in moving digital solutions forward. Combining internal capabilities with external sourcing and partnerships allow them to overcome the many complexities of digital health care innovation. With experts from Novo Nordisk we examine the 2019 introduction of the connected NovoPen® 6, and the alliance with multiple partners underpinning its connectivity.
  • To stay at the frontier of digital innovation, large pharma and medtech companies invest in global scouting and monitoring of emerging technologies and solutions, with a focus not least on Silicon Valley and China. We examine their efforts and prioritisation in their global technology scouting.
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PARTICIPANT PROFILE

The masterclass is relevant for both SMEs and larger industrial players. It addresses managers with executive or operational responsibilities for identifying, shaping and developing digital innovations in healthcare. The masterclass is also of interest for other stakeholders in the innovation supply chain, such as public organisations on both local, regional and federal level, private and public healthcare institutions, NGOs etc. 

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Locations

CBS Executive, Porcelænshaven 22, 2000 Frederiksberg
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Dates

Registration deadline:
07 Oct. 2019
Add to calendar 2019-10-07 00:00:00 2019-10-07 23:59:59 Europe/Copenhagen Digital Health Innovation – A Masterclass for Industry New digital products and solutions are at the center of an emerging transformation of healthcare. Companies entering and competing in this environment need to understand this changing landscape. From this masterclass participants obtain a deeper and more actionable understanding of key changes in the landscape. CBS-Executive CBS-Executive

11 - 12 November, 2019
At CBS Executive, Porcelænshaven 22, 2000 Frederiksberg.

The Masterclass will have a limited number of seats on a first come - first serve basis.

Participant fee does not include accommodation.

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Digital Health Innovation – A Masterclass for Industry

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    For programme sessions held at CBS Executive’s address at Porcelænshaven, participants are offered parking in an underground car park close by at DKK 80 per day. The parking fee will appear on the programme invoice.
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You will receive an e-mail with further details after you sign up. Payment is done by invoice, also sent by e-mail.

Programme facts

Contact

Language
English
Start date
11 Nov. 2019
Duration
2 days
Locations
CBS Executive, Porcelænshaven 22, 2000 Frederiksberg
Price, excl. VAT.
EUR 1,950
Billede af Peter Stolt, CBS Executive, Porcelænshaven 22, Frederiksberg
Portræt af Lise Emilie Hygum Bangsø, CBS Executive