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Executive Morning brief: Is it time to rethink net-zero strategies?

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In this Executive Morning Brief, Professor Andreas Rasche (CBS) and Mike Townsend, CEO of Earthshine Group, will challenge the comforting myth that incremental, business-as-usual approaches will deliver meaningful climate impact. Join them to explore a more strategic path: redesigning business models and value chains to make net-zero work technically, sustainably, and commercially. 

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