Attila Márton

Attila is an expert in digital transformation, with a focus on platform ecosystems and the intersection of technology, organization, and society. His research explores how organizations shift from traditional models to data-driven, digital-first approaches—addressing challenges in digital strategy, innovation, and corporate digital responsibility.

At Copenhagen Business School, Attila combines academic research with industry engagement, helping leaders navigate issues such as data governance, responsible digitalization, and the balance between shortterm performance and long-term sustainability. He is actively involved in teaching and shaping the next generation of professionals to lead effectively in a complex digital economy.